A flyer takes pride of place among the most popular printing communications. While, for instance, a poster is aimed at informing the customer about an event, a flyer is designed to advertise and promote the right response. Another significant difference is its size. A flyer needs to be small to fit in your pocket. Nevertheless, such a leaflet should contain enough information about available promotions, discounts, bonuses, and other details to lure the customer. The main task of this compact tool is to attract the target audience and inspire the desire to attend an event, purchase a product, or use a service. Receiving a gift or benefiting from another lucrative offer often serves as an additional incentive to keep a flyer since showing it directly at the event may be specified as the main condition to get the bonus.
If you are a small business owner who is a newbie to marketing and design, you can create your own flyer as well. A flyer creator offers help to make the process easy and fast. This kind of service is designed so that anyone can use ready-made templates to seamlessly craft necessary printed items.
Four Pillars of Flyer Design – Awareness, Interest, Desire, Action
All high-quality flyers should grab the audience’s attention at first sight and establish awareness. And their design will play the main role here. It is important to choose a color bright enough, yet without compromising the text readability. The font must be large and clearly readable. Do not use light or flat colors for text, as the final print may not be sufficiently sharp. Also, you should not overdo it by using multiple fonts unless you advertise a printing house. If you make a double flyer, there should be only one key element on each side. Due to this, a potential client will not be defocused. Use fine photos and pictures to transfer the whole vibe.
If a person begins to read the text, you need to keep the would-be customer interested. You should arouse interest with your profitable proposal or raise an acute problem and offer a solution. Avoid promising more than you can deliver; it is better to briefly describe all the benefits that the person will receive thanks to your offer instead of telling lies about extra perks and crashing your reputation in the end.
After a potential customer gets acquainted with the offer, you need to stir a desire to come to you and use your product or service. You should identify such features of your offer that will be more attractive than that of your competitors and specify them extremely clear for the audience.
And the last thing that needs to happen for a flyer to do the job is a response. The interest and desire develop into the actions you expect from the consumer, namely, visiting an event, coming to your store, calling your office, and so on. At this point, the person becomes your customer.
Upon taking into account all of the above information, you can start the work itself. Once you launch a flyer-making tool, you need to choose a template. Do not be quick on grabbing the first available option since a list of hundreds of templates gives you plenty of choices to spot the best one. After that, you can upload your own key visual elements or use professional stock photos and video materials. These sites offer both paid and free options.
Do not think that you lose your uniqueness when using templates. You can make your flyer special with original color combinations, arrangement of its parts, text, visuals, and so on. Another advantage of using an online service is the variety of file formats. You can save the result in the required format and use it across the Internet, for example, on social media pages, in addition to the classic print version.
- Analyze your target audience. Take into account age, gender, location, and social standing. This information will influence the choice of colors, font style, and images for a flyer.
- Include your company logo and catchy slogan. Distinguish yourself from the competition and use your corporate identity across a variety of channels proactively.
- It is a good idea to use the QR code innovation. Using this small square will save space on the flyer and also provide additional information about your business or event.
- If you have enough funds, do not skimp on print quality and opt for the best paper type. You can consider options with different textures because an attractive or unusual texture has the power to generate a desire to touch a flyer and look closer at it.
To Sum Up
Making flyers is a tricky business where every detail matters. Frequently, nicely designed leaflets are not thrown away but kept as a keepsake even after the end of an event. And we believe that you will be able to make a real piece of art after reading this article.