When you browse the internet for any reason, you will often run into the term ‘mobile friendly’ or ‘mobile responsive’ – you might even run into mobile-friendly contact numbers. It seems that everything on the internet and many things off it suddenly is more concerned about being friendly to smartphones than anything else. So why is this?
Changing Face of Search
The shift towards a mobile focused world was clarified in the middle of 2013 when for the first time, there were more internet searches from mobile devices than there were from desktop devices. Since then, the figure for desktop searches has continued to grow slowly while the amount of searches from mobile has continued to grow rapidly.
This means that more people use their mobile to do anything from search for the nearest car repair garage to check out how to repair their vacuum cleaner when it stops working. And with this awareness came the realisation that everything needed to work on mobile just as it does on desktop.
Mobile Friendly Websites
According to Agency Inc, the biggest change in light of the realisation about smartphone use was the development of mobile friendly websites that respond to the type of device that people view them on. Previously, for many businesses, mobile was something that they didn’t really consider. As long as their site looked good on bigger screens, then adapted a little to smaller ones, they called it job done.
But when Google announced that it would penalise websites that didn’t respond fully to the device being used and weren’t mobile friendly, the rush was on to update sites and develop new ways to adapt. Threatened with absence from those crucial search engine results, companies around the world began to reinvent their websites to ensure they worked as well as small screens as on big ones.
What Makes a Website Mobile Friendly?
The new generation of mobile friendly websites made use of several overarching factors about the difference between mobile and desktop. These included:
- Space is at a minimum on small screens
- People tend to be busy when using a smartphone and give the content less attention
- Smartphone users tend to be action orientated rather than browsers
This means that websites should be streamlined with a limited amount of information on offer and fewer functions taking up space than a standard desktop site. Elements such as pictures, buttons and text all need to adapt to the smaller screen.
This means that some things are definitely mobile un-friendly such as text that is too small to allow smartphone users to read it without zooming it or content that won’t play on mobile devices. Even ensuring that buttons are adequately spaced to accommodate a finger rather than a cursor is an important step in upgrading your site.
Other Mobile-Friendly Options
But the push to be mobile friendly doesn’t stop with just the responsive website design. Companies are finding new ways to make mobile users feel loved and ensure they can utilise whatever services they require.
An example is the use of mobile-friendly contact numbers. Examples of these include the TalkTalk mobile friendly contact number and numbers that start with 03 – these cost no more than a standard national rate call and any free minutes on a mobile device count for them. This means that for the huge number of people who now call companies from mobiles rather than landlines, offering these numbers doesn’t penalise them as other numbers once did.
The Switch Continues
The number of smartphone users is currently at something of a plateau but that’s because almost everyone who would have one already has one. This also means that offeringmobile-friendlyy features from your website and telephone access service remains as important as ever for any type of business.