Whatever thematic niche you choose, you will face many competitors. And certainly, they will affect your work.
While many webmasters perceive competitors as obstacles on the path to success, we suggest changing this mind. What if we say that opponents are a springboard for further growth and development?
In this article, we will talk about how to find direct competitors, how to allocate the most successful ones, how to use their ideas for your own website’s benefit.
Competitors Research Methods
Competitors detection is quite simple. First, it is necessary to collect the basic queries that you are moving forward for in the search results. Then track the top 10 sites in SERP to find sites of similar thematics. It makes sense to analyze only top 10 because the very fact that they have made their way into the top indicates the presence of the advantages. From high-quality and unique content to the best SEO. Webmasters usually don’t investigate sites outside the top 10, as it is too time-consuming.
Besides that, there are sites which help find competitors. If you enter the site’s domain (yoox.com in our example) in SimilarWeb, at the very bottom of the page you will get competitors’ sites.
Another useful tool to find competitors is Serpstat. To do this, enter the domain address and choose the search engine. Choose the module of your interest, eg SEO Research, and pass to the Competitors section.
You may be interested in checking Serpstat review.
Well, the rivals are revealed, what to do next? Keep on reading, guys 😉
Why track positions, and what this requires?
Positions tracking makes possible to determine when and how the site was ranking in the search results for the selected keywords.This will allow bypassing the competitor in SERP for keywords he pays less attention to and to strengthen your unstable positions.
But you need to understand picture in the whole, not by the separate requests. The main feature of such analysis is that user clicks in the top 10 are distributed unevenly. Most frequently, the top 3 results get 75-80%. Moreover, the first position gets up to 50% of clicks. Thus, competitor positions tracking for the couple months will show the fluctuation of its market share.
This composite indicator makes it clear who successfully makes expansion in the market and who is losing ground.
The first step is to prepare keywords for the analysis, we’ll need them in the future. After it, we go to the List of Projects section and create the new project. To do this, enter the site’s domain and the name of the project.
Next, press the Start Tracking button and, step by step, set up monitoring. Choose the search engine and region, arrange how often to track positions, grant a guest access to your project if necessary.
You can also tag different groups of keywords to be able to track them separately. This feature is particularly useful for online retailers who deal with different groups of products.
After we finish setting up all configurations, we are waiting for the specified period and obtain data for analysis.
How to carry out analysis of tracking results?
To find data we obtain, go to the Rank Tracker module→Positions.
There you will find the general information about the keywords you track and about every keyword separately. Analysis of this data shows if a position in the market is generally stable . Strictly speaking, this is a summary evaluation of all SEO activities.
Now we pass to the History section. Here we see keywords of which positions are paid more attention to. In our example, we see the position growth of keywords from the top-10 positions. This means that the SEO promote these keywords the most, so they could rank at the top 3.
Below on this page, we see the table with every keyword position change. It helps to determine words with a weak position in the search results. Which means for us an opportunity to bypass the competitor in SERP for these keywords.
In the Competitors, we pass to the History section. We determine the best dynamics of the competitor and assimilate his ideas. It can be successful changes in design and technical point, the LSI-optimized articles, special offers and promotions.
Now go to Competitors Changes tab. Here we see competitors with improved and dropped positions, and also those who stopped ranking at all.
Any experience is useful, but especially the one you can learn from your competitors. It is necessary to follow your rivals, study their rises and falls, adopt the best ideas, and give up the obviously flops.
To determine the changes in the rivals promotion strategies we used rank tracking. This method helps to determine quite accurately fluctuations in certain segments of keywords.
Monitoring of positions allows to determine the following parameters:
- distribution of keywords on positions (to determine the degree of success of competitor strategies);
- ranking keys dynamics in general and individually (useful for detecting sagging positions which can be occupied);
- the dynamics of fluctuations of the competitors market share in comparison with other rivals (determines the policy of the opponent promoting in a certain segment of the market).